A. Warming Up
Introduction
Instruction:
Think, Speak Up, and Do It (ThiSuDo)
- Think
about something you would like to promote?
- Describe
the thing in your mind!
- Identify
customers who are likely to be your target and need your product!
B. Reading Text
Reading Comprehension
Instruction: Read the following text silently and loudly!
Not everyone needs
your product or service, and not everyone will be interested in what you are selling.
So, of course, directing your marketing efforts toward these people will be a
waste of time. You will see no attention and zero traction from trying to get
the attention of an audience who will never care. However, for the
people who do need your product, who will have an interest, and these audiences
are your sweet target customer.
Addressing these
people can succeed in your marketing, promotion, and advertisement. They
will also be a boost for your brand. But, what should your ideal customer look
like?
The Basic Qualities of Your Ideal Customer
Your target audience will be unique
depending on what you are selling and your brand identity. But, there are basic
qualities that every ideal audience will have relative to your business and
ads. The following are:
1. They have a problem you can solve
The right customer will
have the problem you aim to solve with your business. They will look for
solutions and be responsive before you ever reach them with your message.
2. They have the means to buy and use your
product
Your best customer will
have both the means to buy your product or service and the means to use it.
Use, in particular, is essential. This ties into the next ideal quality.
3. They are engaged with your product
A customer who is not
engaged with your product will not become a repeat customer. Instead, they will
lose interest and look elsewhere.
4. Your ideal client shares your brand’s values
Every brand has a story
and an identity. Your ideal audience will share the values you promote and
support. They will think, “Yes, this is for me!”. Then, they will also
communicate to others about the value.
5 Steps To Find Your Ideal Customer
Now that you know
what your ideal client looks like, you can figure out how to find them. To
do this, you need to ask intelligent questions that will help you narrow down
your focus. Of course, it will help you identify the key audience you should be
targeting with your marketing.
1. What are your target audience
demographics?
Think about who needs
your product or service. “What is their age?; What is their gender?; Where do
they live?; What do they do for a living?; What is their income?; Did they go
to college, or are they high school graduates?; Are they married? Single? Kids?.”
Asking and answering
these questions let you define precisely who you will talk to in your marketing
and ads. Then, you can tailor your messages to speak directly to the person who
will sit up and listen. You may end up with a picture of your ideal client
that’s incredibly specific, but this is good. This way clarifies what
your strategy needs to be, which will lead to more success.
2. Where do these people get their
information?
Once you know who you’re
talking to, determine where they hang out online and where they get their
information. “Are they Facebookers? Do they prefer news websites? Do they read
blogs in a specific genre, like tech, lifestyle, design, or
business? Knowing this information will help you understand where you should publish
and promote content to reach your audience.
3. What is their budget?
Your ideal customer has a
specific financial situation. Use what you have already determined about them
to figure out their budget for buying your product. This is vital because you
will turn your customer away if you are priced too high. But conversely, when
you price your product or service too low, you risk getting
undervalued, which can hurt your bottom line.
4. What has to happen in their lives to
buy your product?
Figuring out exactly what
spurs your customer to purchase is a piece of golden information. This
tells you when to swoop in and help them along the buying journey. When you
understand the impetus behind looking for a solution like yours, you can target
customers precisely. This is powerful knowledge.
5. Which benefits do they need most from
what you offer?
Your product or service
has plenty of benefits for your customers, but only a few are going to be of
utmost importance. These will improve their lives or fulfill a pressing need.
Figuring out the top benefits for your ideal customer helps you tailor your
messaging and be as persuasive as possible.
C. Questions
Conversation Practice
Instruction: Answer the following questions based on the text and practice with your friend!
- What do you know about advertising?
- Why is an advertisement different from other types of marketing?
- Explain the forms of marketing!
- Explain the purpose of marketing!
- Mention some media to promote advertising!
- What is the difference between commercial and noncommercial advertisement?
- Do you have any solution when a smaller company can not pay the advertisement cost?
D. Vocabulary
Pronunciation Practice
Instruction 1: Pronounce the following words and understand the meaning!
|
No
|
List of
Words
|
Pronunciation
|
Translation
|
|
1
|
Selling
|
Selling
|
Menjual
|
|
2
|
Audience
|
ˈôdēəns
|
Penikmat
|
|
3
|
Customer
|
ˈkəstəmər
|
Pelanggan
|
|
4
|
Promotion
|
prəˈmōSH(ə)n
|
Promosi
|
|
5
|
Unique
|
yo͞oˈnēk
|
Unik
|
|
6
|
Business
|
ˈbiznəs
|
Bisnis
|
|
7
|
Ideal
|
īˈdē(ə)l
|
Ideal
|
|
8
|
Values
|
ˈvalyo͞o
|
Nilai/ harga
|
|
9
|
Client
|
ˈklīənt
|
Klien/ pelanggan
|
|
10
|
Targeting
|
ˈtärɡət
|
Target
|
|
11
|
Demographic
|
ˌdeməˈɡrafik
|
Demografis
|
|
12
|
Incredibly
|
inˈkredəblē
|
Luar biasa
|
|
13
|
Strategy
|
inˈkredəblē
|
Strategi
|
|
14
|
Lifestyle
|
ˈlīfˌstīl
|
Gaya hidup
|
|
15
|
Design
|
ˈlīfˌstīl
|
Desain
|
|
16
|
Publish
|
ˈpəbliSH
|
Menerbitkan
|
|
17
|
Budget
|
ˈbəjət
|
Anggaran
|
|
18
|
Price
|
prīs
|
Harga
|
|
19
|
Risk
|
risk
|
Risiko
|
|
20
|
Purchase
|
ˈpərCHəs
|
Pembelian
|
Instruction
2:
Match
the following
words with the real meaning!
|
Customer
|
Promotion
|
Value
|
Client
|
Targeting
|
|
Design
|
Publish
|
Budget
|
Price
|
Purchase
|
|
No
|
Meaning
|
|
Words
|
|
1
|
A person or group that uses the professional advice or
services of an advertising agency, etc.
|
|
|
2
|
To issue (printed or otherwise reproduced
textual or graphic material, computer software, etc.) for sale or
distribution to the public.
|
|
|
3
|
To prepare the preliminary sketch or the plans
for (a work to be executed), especially to plan the form and structure of
marketing
|
|
|
4
|
Something devised to publicize or advertise a product,
cause, institution, etc., as a brochure, free sample, poster, television or
radio commercial, or personal appearance.
|
|
|
5
|
An itemized allotment of funds, time, etc., for a given
period.
|
|
|
6
|
The sum or amount of money or its equivalent for which
anything is bought, sold or offered for sale.
|
|
|
7
|
Relative worth, merit, or importance:
|
|
|
8
|
To acquire by the payment of money or its equivalent; buy.
|
|
|
9
|
A person who purchases goods or services from another;
buyer; patron.
|
|
|
10
|
An object to be aimed at in advertising or
selling.
|
|
Reading Sources:
https://thriveagency.com/news/identify-your-ideal-customer/
https://kimgarst.com/7-steps-to-identify-your-ideal-customer-or-client/
https://ducttapemarketing.com/choosing-ideal-client/
https://www.forbes.com/sites/forbescoachescouncil/2020/04/17/seven-ways-to-identify-your-ideal-client/?sh=1c53a2a4c21d
