Digital Publishing

 

https://www.up.ac.za/

Reading Practice

Instruction: Read the following reading text silently and loudly!

Have you ever thought about how much money you could save by taking a print publication online? How about the added revenue from digital advertisers? While you’ll find both advantages and disadvantages to digital publishing, its revenue potential is enticing many publishers to make the transition.

What Is Digital Publishing?

Chances are, you’ve interacted with media in the digital world. Traditional media encompasses anything that communicates ideas — from fine art to print newspapers. Digital publishing is the act of making media available online. For example, print publishers might create digital versions of their physical magazines. Now, you can find digital publications that take full advantage of the form by building content meant for online viewing.

Are Digital Media and Electronic Publishing the Same as Digital Publishing?

“Electronic publishing” is the original term for digital publishing. While it’s still in use today, along with the shortened “e-publishing,” “digital publishing” is more common.

You’ll probably also see “digital media” and “digital publishing” used interchangeably. If you want to get super technical, digital media is the content itself, while digital publishing is posting and disseminating the content online.

What Are the Types of Digital Publishing?

Many people associate digital publishing with e-books. While e-books are one arm of digital publishing, there are many others. Almost any content accessed online falls under this umbrella. It includes newsletters, journals, research reports, magazines, brochures, marketing collateral, white papers, company reports, and everything in between.

 

While digital publications can reach their audiences through web pages or PDFs, they’re not the only online formats. The industry is always searching for new ways to maximize the digital experience. Publishers use digital- and mobile-first platforms that showcase their media in the most user-friendly, immersive format.

Examples of Digital Publishing

The best way to understand digital publishing is to look at how others in your industry do it. One great example is bundled digital experiences. You’ll see examples of digital publications taking the form of magazines, brochures, catalogs, and corporate reports. They have a different look and feel than a website because they may have flappable pages, much like a print magazine. The difference is that this content is specifically for online viewing. Depending on the platform used to create the content, your content might adjust to any screen size and can scroll down to any page length. It also features integrated video, audio, and other interactive elements. Find out how publishers use digital editions to reach their audiences, increase traffic and engagement and create an ideal viewing experience.

Adapted from 

https://www.nxtbookmedia.com/blog/why-digital-publishing-is-a-revenue-opportunity/

Conversation Practice

Instruction: Answer the following question and practice with your friends!

1. What is digital publishing?
2. What is the difference between traditional and digital publishing?
3. What is the difference between Digital Media, Electronic Publishing, and Digital Publishing?
4. Mention the examples of digital publishing!
5. Explain one of the platforms that can be used to publish your writing!

Pronunciation Practice

Instruction: Pronounce the following words and understanding the meaning!

No	List of Difficult Words	Pronunciation	Meaning
1	Digital	ˈdijidl	Digital
2	Physical	ˈfizik(ə)l	Fisik
3	Content	kənˈtent	Isi
4	Electronic	əˌlekˈtränik	Elektronik
5	E-Publishing	əˌˈpəbliSHiNG	Penerbitan Elektronik
6	Posting	ˈpōstiNG	Posting
7	Disseminating	dəˈseməˌnātiNG	Menyebarkan
8	Access	ˈakˌses	Mengakses
9	Journal	ˈjərnl	Jurnal
11	Research	ˈrēˌsərCH	Riset
12	Brochure	brōˈSHo͝or	Brosur
13	Reports	rəˈpôrt	Laporan
14	Web Page	ˈweb ˌpāj	Halaman Web
15	Searching	ˈsərCHiNG	Mencari
16	Platforms	ˈplatfôrm	Panggung/ Peron
17	Industry	ˈindəstrē	Industri
18	Edition	əˈdiSH(ə)n	Edisi
19	Audience	ˈôdēəns	Peserta