Reading Practice
Instruction: Read the following reading text silently and loudly!
Although the process may differ
between organizations when it comes to publishing large quantities through big-name publishers, the process is very similar.
Procurement:
In order to publish something, a
publisher has to have something to publish. In the book world, authors send
in their completed manuscripts in the hopes that the publisher will
accept them and publish them.
Acceptance:
Publishers have to accept
something that they think they will be able to sell or use in order for them to
publish it. Again, using the book world as an example, publishers will accept
manuscripts from authors and offer them in advance and a contract. The
acceptance may come from an editor that works directly with writers employed
by the publisher.
Editing:
editing is also an important step
in the process; each book, article, or piece has to be edited.
Writers are expected to do as much editing on their own as they can, whether
you are talking about publishing books are publishing articles on the web.
Sometimes, depending upon the publisher, a piece gets no editing whatsoever.
Design:
With some publishers, this step
will be unnecessary. For example, in order to publish an article on a blog,
there will be almost no design done. However, even adding pictures to a blog post may count as design. With the
book, the design of the interior is important and the cover is especially
important.
Pre-Publication Promotion: with some types of
publishing, there is a great deal of promotion that is done before the
pieces are even published. This is especially true in the book world, although it
is not true for every author. Some books get a great deal of promotion before
they are published and some get none. With other types of publications such as
magazines and newspapers, individual articles are not promoted unless they are
front page or featured.
Publication:
This is an interesting step
because just because someone is a publisher does not mean that they actually do
the physical work of duplicating and printing a book or piece. Many local
newspaper offices do have their own printing press and do their own
publication, but some book publishing companies, magazines, and other
publications contract with printing companies that do nothing but print.
Distribution: the next step in the chain
is distribution. You cannot just publish something and then hope that people
will write to you and somehow order it. Every publishing company has to
distribute whatever it is that they are publishing. For example, in the book
world, major publishers list their books and a couple of different catalogs.
One is called the Baker & Taylor catalog, and it is a catalog that
libraries and schools order from. The other major catalog and distribution
channel are called Ingram. Ingram is a catalog for booksellers. Bookstores
order from the Ingram catalog and then put those books on their shelves.
Post-Publication Promotion: Finally, the very last step
in the chain is promotion after the book is been published. Again, not every author
gets this treatment. Some authors get hundreds of thousands of dollars in
promotion, while others simply get listed in the catalogs and the author has to
hope for the best.
- Mention all processes of publishing!
- Explain the process of publishing!
- Explain the difference between pre-publication promotion and post-publication promotion base on your opinion!
- What is Ingram?
- How do you promote and distribute your own book?
Pronunciation Practice
Instruction: Pronounce the following words and understanding the meaning!
No |
List of Difficult Words |
Pronounciation |
Meaning |
1 |
Procurement |
prəˈkyo͝ormənt |
Pengadaan |
2 |
Authors |
ˈôTHər |
Pengarang |
3 |
Manuscripts |
ˈmanyəˌskript |
Naskah |
4 |
Acceptance |
əkˈseptəns |
Penerimaan |
5 |
Contract |
kənˈtrak |
Kontrak |
6 |
Editor |
ˈedədər |
Editor |
7 |
Employed |
imˈploid |
Bekerja |
8 |
Editing |
ˈedət(t)iNG |
Mengedit |
9 |
Article |
ˈärdək(ə)l |
Artikel |
11 |
Piece |
pēs |
Bagian |
12 |
Design |
dəˈzīn |
Desain |
13 |
Promotion |
prəˈmōSH(ə)n |
Promosi |
14 |
Publication |
ˌpəbləˈkāSH(ə)n |
Publikasi |
15 |
Distribution |
ˌdistrəˈbyo͞oSH(ə)n |
Distribusi |
16 |
Catalogs |
ˈkadlˌôɡ |
Katalog |
17 |
Bookstores |
ˈbo͝okstôr |
Toko buku |
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