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The Book Publishing Process

 

https://www.incomediary.com/


Reading Practice

Instruction: Read the following reading text silently and loudly!


Although the process may differ between organizations when it comes to publishing large quantities through big-name publishers, the process is very similar.


Procurement: 

In order to publish something, a publisher has to have something to publish. In the book world, authors send in their completed manuscripts in the hopes that the publisher will accept them and publish them.


Acceptance: 

Publishers have to accept something that they think they will be able to sell or use in order for them to publish it. Again, using the book world as an example, publishers will accept manuscripts from authors and offer them in advance and a contract. The acceptance may come from an editor that works directly with writers employed by the publisher.


Editing: 

editing is also an important step in the process; each book, article, or piece has to be edited. Writers are expected to do as much editing on their own as they can, whether you are talking about publishing books are publishing articles on the web. Sometimes, depending upon the publisher, a piece gets no editing whatsoever.


Design:

With some publishers, this step will be unnecessary. For example, in order to publish an article on a blog, there will be almost no design done. However, even adding pictures to a blog post may count as design. With the book, the design of the interior is important and the cover is especially important.


Pre-Publication Promotion: with some types of publishing, there is a great deal of promotion that is done before the pieces are even published. This is especially true in the book world, although it is not true for every author. Some books get a great deal of promotion before they are published and some get none. With other types of publications such as magazines and newspapers, individual articles are not promoted unless they are front page or featured.


Publication: 

This is an interesting step because just because someone is a publisher does not mean that they actually do the physical work of duplicating and printing a book or piece. Many local newspaper offices do have their own printing press and do their own publication, but some book publishing companies, magazines, and other publications contract with printing companies that do nothing but print.


Distribution: the next step in the chain is distribution. You cannot just publish something and then hope that people will write to you and somehow order it. Every publishing company has to distribute whatever it is that they are publishing. For example, in the book world, major publishers list their books and a couple of different catalogs. One is called the Baker & Taylor catalog, and it is a catalog that libraries and schools order from. The other major catalog and distribution channel are called Ingram. Ingram is a catalog for booksellers. Bookstores order from the Ingram catalog and then put those books on their shelves.


Post-Publication Promotion: Finally, the very last step in the chain is promotion after the book is been published. Again, not every author gets this treatment. Some authors get hundreds of thousands of dollars in promotion, while others simply get listed in the catalogs and the author has to hope for the best.



Adapted from 


Conversation Practice
Instruction: Answer the following question and practice with your friends!
  1. Mention all processes of publishing!
  2. Explain the process of publishing!
  3. Explain the difference between pre-publication promotion and post-publication promotion base on your opinion!
  4. What is Ingram?
  5. How do you promote and distribute your own book?


Pronunciation Practice

Instruction: Pronounce the following words and understanding the meaning!


No

List of Difficult Words

Pronounciation

Meaning

1

Procurement

prəˈkyo͝ormənt

Pengadaan

2

Authors

ˈôTHər

Pengarang

3

Manuscripts

ˈmanyəˌskript

Naskah

4

Acceptance

əkˈseptəns

Penerimaan

5

Contract

kənˈtrak

Kontrak

6

Editor

ˈedədər

Editor

7

Employed

imˈploid

Bekerja

8

Editing

ˈedət(t)iNG

Mengedit

9

Article

ˈärdək(ə)l

Artikel

11

Piece

pēs

Bagian

12

Design

dəˈzīn

Desain

13

Promotion

prəˈmōSH(ə)n

Promosi

14

Publication

ˌpəbləˈkāSH(ə)n

Publikasi

15

Distribution

ˌdistrəˈbyo͞oSH(ə)n

Distribusi

16

Catalogs

ˈkadlˌôɡ

Katalog

17

Bookstores

ˈbo͝okstôr

Toko buku


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